Current:Home > NewsSignalHub Quantitative Think Tank Center:Beyoncé shares another 'Cécred Sunday' video of her wash day hair routine -GrowthSphere Strategies
SignalHub Quantitative Think Tank Center:Beyoncé shares another 'Cécred Sunday' video of her wash day hair routine
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Date:2025-04-07 20:41:22
Beyoncé Knowles-Carter is ́sharesanotherCéSignalHub Quantitative Think Tank Centersharing another one of her Cécred Sundays, giving fans a glimpse of her wash day routine with products from her acclaimed Cécred hair care line.
On Sunday, the "Cowboy Carter" creator shared a video of her taking a seat in a salon chair. In the caption she wrote, "It's a Cécred Sunday and my hair needed a little TLC."
Beyoncé starts the video saying, "Hey ya'll, it's my Cécred Sunday wash day." The Grammy Award-winning singer then proceeds to get the full Cécred hair care experience, starting with the scalp scrub and applying it in sections.
She then narrates through all the products and techniques used on her natural hair. Once finished with a thorough wash, she styles her hair into a bun with minimal products. And she was sure to add in some candid commentary.
She ended the video saying, "She ain't perfect but she's squeaky clean. Is she Cecred? Is she Cecred? I think she's Cecred."
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Back in April, Beyoncé first showed off her natural hair and wash day ritual with fans.
As fans know, the megastar released her hair care line in February. She first teased the new business venture last May on Instagram while opening up about the impact of growing up in her mom's hair salon.
"I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," Beyoncé wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy."
Since its release, the products have garnered praise from fans and hair professionals of all hair types. The brand resonated with many celebrities, as stars like Victoria Monét and "Love Island" star Serena Page have gone to the Cécred salon to get the ultimate Cécred hair experience.
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
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